NFL LIVE 3D Broadcast Tonight Charger VS. Raiders in LA, NY

National Football League is broadcasting live in 3D a game between the San Diego Chargers and the Oakland Raiders to theaters in Los Angeles, New York, and Boston. The event, to be held December 4, is a demonstration to show how the technology can be used to provide a more realistic experience in a theater or in the home. The NFL has invited representatives from consumer electronics companies to view the event in an effort to drum up support. In addition to showing the game on a big 3D screen, the demonstration will include television displays to show what could be possible in people’s homes, The Wall Street Journal reported. Some consumer electronics makers have already begun making 3D television sets, mostly to accommodate DVDs that are available in 3D. But the industry is still working on standards for 3D. Just as live sports entertainment has pushed the adoption of high-definition TVs, it could also help drive standards efforts and adoption of 3D TVs. Burbank-based 3ality Digital will shoot the game with special 3D cameras and transmit the game via satellite service to the three theaters. Real D 3D is providing the displays in the theaters and is overseeing production and transmission of the 3D broadcast. National Football League Teams Up With 3ality Digital and RealD for First-Of-Its-Kind Live 3D Broadcast! NFL evaluates digital 3D as next in long line of technological innovations to enhance content delivery Steve Schklair Chief Executive Officer

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